Overview / Brief

The commercial / influential portfolio, titled "Apple Pencil II" was an school-based assessment completed throughout the course 2017. The portfolio added up to 50% of the school mark and was submitted to SCSA in September 2017.  The assigned and assessed task brief was a coherent, two part brief based on units 3 and 4 of the Design ATAR course.  It consisted of both a commercial design and a influential design component. The first part of brief asked students to “design a new technology concept for Apple that complements their current products while, meeting current and future trends in the industry.” This brief also asked for a clear engagement with a specific target audience. Moreover the secondary, influential or advertising component to the design was directly linked to the first, and asked students to “develop a set of solutions for an advertising campaign around their subsequent product.

The 15 page portfolio is shown in a slideshow format below however a  PDF download of each page is available below the slideshow. A PDF page of references are also provided below.

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Slideshow of Portfolio Pages

The arrows the left and right side can be used the navigate through the portfolio.

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